• 41%

  Ad Recall vs. 29% benchmark

• +22pt

  lift in Purchase Consideration

• 1.6M

  DOOH impressions across 323 screens

As the first-ever Out of Phone TikTok campaign in Switzerland, Rivella proved TikTok's reach extends far beyond the app, opening the DOOH budget conversation for every Swiss advertiser.

• +36%

  ROAS vs. standard Catalog Ads campaign

• -53%

  Cost per purchase (CPA)

• 2.8x

  More purchases (+176%)

Boosting Catalog Ads performance and driving a 36% ROAS increase through GA4 data optimization

• +24%

  watchtime vs. TikTok avg.

• +53%

  VTR 6-sec vs. TikTok avg.

• 5M+

  impressions (Berlin & Munich over 4 weeks)

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.

• +21.3%

  Ad Recall lift

• +14.4%

  Awareness lift

• +5.6%

  Purchase Intent lift

Delivering outstanding brand lifts with native creative and Spark Ads.

• +5.5%

  Favorability uplift

• +3.5%

  Recommendation uplift

• +2.3%

  Ad Recall uplift

A TikTok-first comedy series built for brand impact

• 5.2%

  higher Intent lift (vs. 0.4% US benchmark)

• 8.2%

  higher Preference lift (vs. 0.6% US benchmark)

• 0.6%

  higher CTR (vs. 0.4% Pulse benchmark)

Partnering with TikTok creators to authentically join football culture in America

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 2.1x

  ROI from branding campaign vs. LiveRamp benchmark

• 3.4x

  sales uplift on product level

Learn how Knorr partners with REWE to quantify how a TikTok social-first approach drives demand through brand metrics and converts this into incremental business growth.

• 17.6%

  lift in purchases

• 16.9%

  lift in add to cart

• 9.5X

  incremental ROAS

Proving the power of TikTok ads in the US through a Conversion Lift Study

• +16%

  ROAS

• +26%

  conversions

• +17%

  new customer acquisition rate

Learn How boohooMAN Boosted ROAS and New Customer Acquisition with TikTok Smart+ Website and App

• 2.99

  average weekly frequency

• 1.92X

  higher than the average weekly frequency for Frequency Cap

• 6.8M

  impressions

Driving target frequency while maintaining efficient CPMs

• 300M+

  impressions

• 1.2M+

  Ulta Beauty store visits

• 109M+

  video views of Branded Mission content

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month